After years in the #2 spot, Major League Baseball is now tied with the National Football League with the "most loyal fans," according to the 15th annual 2010 Brand Keys Sports Loyalty Index, a survey which helps professional sports teams increase broadcast, ticket and merchandise revenues by providing loyalty rankings and fan diagnostics in their home and national markets.
The Sports Loyalty Engagement Index gives an apples-to-apples comparison of the intensity with which fans support professional sport leagues and their home team vs. the corresponding values for the fans of other teams in the market," said Robert Passikoff, president of New York- based Brand Keys, Inc.The criteria are entertainment, authenticity, fan bonding, and history/tradition.
The MLB teams with the most loyal fans are:
1. Boston Red Sox
2. New York Yankees
3. Philadelphia Phillies
4. Anaheim Angels/Los Angeles Dodgers
5. Minnesota Twins/Milwaukee Brewers